Table of Contents
- Clean Beauty Products and Its Demands
- Product and Ingredient Awareness Has Improved
- Ethically-Made Products with a Mission
- Clean Beauty Provides Relief for Skin Sensitivities
- Cosmetics Aren’t Heavily Regulated, But Clean Beauty Provides More Transparency
- Sustainability and Clean Beauty Usually Go Hand-in-Hand
- Corporate Social Responsibility Becomes a Priority
Have you noticed the evident buzz around using clean beauty products? The hype around these products has been building for quite some time for a variety of reasons, and now, you can’t go into any beauty store without hearing about clean beauty, skincare, and hair care products.
So, what’s all the hype about? And why are more individuals turning to clean products now more than ever?
The clean beauty market will be worth $11558.5 million by 2027, which goes to show that this trend is something we can expect to be around for a while. The shift toward cleaner products can be attributed to consumer mindfulness when it comes to ingredients. But that’s not the only reason for clean beauty’s rise to prominence.
In this article, we will share what makes clean beauty so high in demand and desirable, as well as the reasons behind why this beauty trend isn’t going anywhere any time soon.
Clean Beauty Products and Its Demands
There are many pros when it comes to embracing a clean beauty and skincare routine. Here are some of the reasons why people are leaving behind their old beauty routines and switching to clean makeup and beauty products.
Product and Ingredient Awareness Has Improved
In 2015, a study found that 50 percent of consumers read skincare ingredient labels. Now, more than ever, consumers are paying close attention to ingredient labels for everything they consume — from food to beauty products. This is where clean beauty shines. Clean products are usually more transparent about their ingredients and they use ingredients that are easy to identify and understand. The rise of beauty and skincare influencers has also affected the way consumers read labels. Through transparent reviews, influencers have created much buzz around ingredient labels and have helped consumers to understand exactly what is in each product. This is one of the main reasons why clean beauty and skincare have become so popular.
Ethically-Made Products with a Mission
Consumers are becoming more aware of how they can make a positive impact through every aspect of their lives — especially when it comes to beauty and skincare. Shopping vegan and cruelty-free makeup is friendlier to the environment and ensures that animals aren’t tested on. From 2004 to 2019, there was a 300 percent increase in people who identify as vegans. For vegans, it’s not just about eating vegan foods, but also about using vegan products. A lot of times, vegan, cruelty-free, and clean beauty products can be lumped together in one category, but it’s wise to make sure a product is clean and vegan or clean and cruelty-free if that’s what’s important to you. Products that don’t have a clean, cruelty-free or vegan logo on them can source harsh ingredients or animal products that can cause skin sensitivities and problems, as well as issues for the environment. For many consumers, this is the reason for their switch to clean beauty. It’s deeper than just the way the products look and feel on their skin. It’s about making the world a better, kinder place.
Clean Beauty Provides Relief for Skin Sensitivities
Many beauty and skincare products use harsh ingredients. Some of these ingredients are fragrance, gluten, sulfates, parabens, silicones, formaldehyde, butylene- and propylene-glycol, polyethylene glycol, and phthalates. However, clean beauty and makeup products leverage natural ingredients that are much easier on the skin — while still being effective. For those who have sensitive skin, clean beauty provides relief from some of these harsh ingredients that can cause dryness, breakouts, and flare up other kinds of skin conditions.
Cosmetics Aren’t Heavily Regulated, But Clean Beauty Provides More Transparency
The cosmetics industry is not regulated as heavily by the Food and Drug Administration (FDA) as other products like food and beverage are. This means harsh, cancer-causing and toxic ingredients — like the ones listed above — can make their way into skincare and beauty products. Not only is this a huge issue, but these ingredients can also disguise themselves by showing up under different names, making it hard for consumers to identify them. However, clean beauty provides more transparency and a promise to not include ingredients like this. Clean beauty has built more trust with consumers who are ingredient-conscious. While it’s still important to verify ingredients and read labels when it comes to clean beauty, consumers have more confidence in the clean beauty logo and icon when they see it.
Sustainability and Clean Beauty Usually Go Hand-in-Hand
Sustainability has become more important to consumers in recent years. From sourcing food to product packaging, consumers are prioritizing sustainable products. Many clean beauty manufacturers also prioritize sustainable practices and packaging, which is appealing to many shoppers.
Corporate Social Responsibility Becomes a Priority
Consumers love getting behind a brand that supports a larger mission, such as veganism, cruelty free, and sustainability — among many other initiatives. Clean beauty brands that adopt such initiatives are remembered and hailed by consumers, which could be another reason why many are switching their go-to makeup products for more clean brands. If you’re looking to support a brand that has a mission you care about and stand for, you can easily find more information on a company’s website in their “About Us” or “Our Mission” section of their website.
Does clean beauty sound like something you could stand behind? Whether you’re looking for beauty products that reduce skin sensitivities or cosmetics that resonate with a personal mission you are passionate about, clean beauty could provide some pretty unique solutions.